Susegad (pronounced su-sey-gaad) is a concept, almost a way of life, culturally associated with the state of Goa. It is viewed as a relaxed, laid-back attitude towards life.
Inspired by Goa, and the many summer holidays spent here during my school days, the new collection consists of easy to wear, easy to live-in pieces that, hopefully can convey a more relaxed, and peaceful lifestyle.
The colours are inspired by the soil and the sky. The soil in Goa is warm, and rich in iron, which gives it it's distintive terracotta colour. The sky, a brilliant shade of blue that is reflected on the Arabian sea, and it's cool, salty winds.
The collection is very close to my heart, and something that I'm very proud to present to you.